關於我們 – 寶來眼鏡

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─詹知錡，寶來眼鏡的創始人兼執行長的故事

詹知錡，一名新竹客家小孩。
16~17歲負笈北上到眼鏡鐘錶行當學徒，一當就是整整三年多，學徒期間幾乎沒有休過假，但也讓他把配製眼鏡的功夫底子打得格外紮實。

人生中的第一家店成為他過不去的心檻
退伍後，母親為他攢了一筆錢、頂了一家店舖，開了他人生中第一家眼鏡行。
但年少心浮的他覺得世界那麼大，想做的事還很多，於是一邊開店一邊繼續找尋人生方向，導致眼鏡行因照顧不善最終關店，在對母親心懷愧疚下，他心想：「我再也不要從事眼鏡這一行了！」

後來，詹知錡轉做業務，由於總是為人著想且做事腳踏實地的性格，讓他贏得無數客戶的信賴，業務做得有聲有色，甚至有客戶願意出資為他開店；爾後，他經營過一些生意，也幫妻子打理花店，同樣生財有道、業績蒸蒸日上，他卻發現自己紮實的本領─配製眼鏡，始終無用武之地，但又跨不過昔日心檻。

直到好友，現今寶來眼鏡總經理沈傳華萌生創業之念，找他商量，加上妻子淑如一再鼓勵他「從哪裡跌倒，就從哪裡站起」，終於讓詹知錡突破心檻，選擇從居住地─土城跨出新事業的第一步，於民國87年10月25日，在明德路上成立第一家「寶來眼鏡」門市。

創業初期以拼命三郎的個性深耕社區
創業初期，詹知錡謹記昔日開眼鏡行不專心的失敗教訓，這一回，他別無雜念、一心一意地投入「寶來眼鏡」。
每天在土城社區走路發放宣傳單，同時深入了解社區居民的需求。
晚上關店後，再與好友沈傳華開會討論至半夜1~2點，最後倆人才拖著疲憊不堪的身體回家。
拼命三郎的摸索期大約持續半年多，最終他們決定以「薄利多銷」的經營模式，一方面可搶攻市場；另一方面也能回饋社區。

一年後，「寶來眼鏡」便以穩定的腳步前進，開展5家門市奠定事業雛型。
隨著顧客越來越多及其交付的信賴感，讓詹知錡驚覺責任變重，必須不斷地提升員工的素質和技能，才能滿足客人的期待。

第一次轉型導入員工在職訓練，提供優質專業服務
他聘請熟稔各個品牌與技能的高階師傅，由他們為員工上課，協助第一線的門市店員與時俱進，為客人提供最佳、最新的專業服務。
希望將「寶來眼鏡」轉型為社區裡兼具高品質與專業的眼鏡行，而不是一家只是強調低廉價格的店家，他認為：「即使是合理價格，也能為顧客提供貼心優質的專業服務。」

第二次轉型引進多元化產品，朝「幸福企業」邁進
當「寶來眼鏡」展店超過10家門市後，由於進駐橫跨不同區域的社區，客人型態及需求也日益倍增，詹知錡發現：「多元化產品蔚為市場趨勢，僅有低價傳統鏡框和大眾品牌已經無法滿足所有客人。」

為此，開始主動向百貨專櫃精品廠商接洽，比如：Gucci、RayBan、MONT BLANC、TIFFANY、Sllhouette、OVVO…等，也引進一些手工鏡框，如：橙川慎一，還有強調不同功能性的精品鏡框，如日本設計師的無重力鏡框Spec ēspace，並積極參與國外設計展，自行從韓國、香港帶回當紅的設計款鏡框，以滿足不同客人的不同需求。

「寶來眼鏡」已經年滿20歲，是一家成熟的企業體。
在社區居民眼中，它是一家價格實惠、服務專業、品質優異且產品多元化的精緻眼鏡行；在員工心中，它是一家幸福企業。
但詹知錡前進的腳步仍不曾停歇，因為他終於找到人生的目標─為社區居民服務，以經營社區型眼鏡行為職志。
他知道，「寶來眼鏡」未來還有30年、50年，甚至成為百年企業的路要走，唯有腳踏實地的做，提供客人最貼心、精緻的專業服務，才是長久經營之道。

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民國87年，我在土城明德路開展「寶來眼鏡」第一家店，這裡是我第二個故鄉，孩子的出生地，社區鄉親待我們猶如自家人。

因為這份社區情感，促使我致力將「寶來眼鏡」打造成社區型眼鏡行，希望「寶來眼鏡」旗下所有員工，都是以照顧家人的心為客人服務，所以我們不開放加盟，只採直營方式經營，為的就是深耕「寶來眼鏡」所在地的每一個社區，無論有任何關於眼鏡方面的問題及需求，都可以想到我們，更期盼你們路經「寶來眼鏡」時，可以三不五時進來喝杯茶、聊聊天、洗一下眼鏡，把這裡當成自己的另一個家。

兼具專業與經驗的服務品質

專業，是我們對員工的基本要求。

我們聘請通過國家考試合格的驗光師和具有3年以上工作經驗的員工，在眼鏡方面我們沒有工讀生，因為他們無法為客人提供專業性的服務，透過3個月試用期，觀察員工是否具備將客人當成家人的貼心及熱忱，倘若缺乏將心比心的服務態度，我們也無法錄用這樣的員工。

同時，我們每月舉辦員工在職訓練，以及定期聘請外部講師授課，協助員工的專業知識和技能與時俱進，永遠給客人最新的專業服務。

除了專業，還需要有豐富的經驗，才能確實掌握你們的真正需求。

但經驗需要時間累積而成，為此，我們為員工提供分紅制度，並與優秀的資深員工一起創業，

讓他們有機會成為「寶來眼鏡」新門市的經營者兼店長。

在穩定的基礎上，我們的員工才能憑藉專業且豐富的經驗，為你們提供量身訂製的個人化服務。

量身訂製，專屬你的個人化眼鏡

為了讓社區裡的家人都能擁有一副屬於自己的眼鏡，我們期許自己，能為你提供量身訂製的個人化眼鏡。

比如：貨車司機想配眼鏡，我們會考量他的年齡，以及從早到晚長時間開車的工作型態，為他設想白天的陽光、晚上的車燈光，容易造成眼睛疲憊不堪，若又遇到下雨、起霧路段視線不佳，一不小心很容易發生意外，最好配戴具有偏光和駕車功能的鏡片，才能讓家人及我們感到安心；若是家長想為家中愛打籃球的孩子配副眼鏡，我們會建議選擇軔性度較高的鏡片和鏡框；如果因工作需求，一天至少必須看螢幕8小時以上的重度用眼者，我們則會為你搭配舒壓鏡片。

雖然配眼鏡是一門深奧的學問，但「寶來眼鏡」從店長到員工都兼具專業與經驗，透過聊天的過程，綜合你們對眼鏡功能的期待和真正需求，

標準的驗光SOP步驟：

初步問診→視力檢測→電腦驗光→綜合驗光儀（俗稱豬肝）→插片試戴→試走

綜合多項數據分析，加上豐富的經驗值，提供個人化的鏡片功能建議，確保你能擁有一副視線清晰、配戴舒適的個人眼鏡。

所以，下回來到店內，別再狐疑為什麼我們的店員特別喜歡聊天，老愛會問你今年幾歲、從事什麼工作、平常愛做什麼運動…等問題，其實，他們是想為你量身訂製一幅專屬於你的眼鏡。

為了滿足社區家人的期待，「寶來眼鏡」每一家門市都能供應1,200~1,800支不同樣式的鏡框，從知名運動品牌鏡框、專櫃精品鏡框、手工鏡框到精品多功能鏡框，以及我們親自到香港、韓國海外設計展挑選的獨家鏡框…等，應有盡有。

特別是我們始終秉持回饋社區的初衷，從第一家店即採「薄利多銷」的經營模式，至今依然如此，即使「寶來眼鏡」現今引進越來越多元化的鏡框，但壓縮利潤，提供合理實惠的價格，仍然是我們不變的堅持。

希望為社區清寒學生盡一分力

「寶來眼鏡」從創立初期就致力於為社區家人服務，其中包括為社區清寒學生免費配製眼鏡。

如果學校老師或社區鄰、里長發覺清寒學生有配眼鏡的相關需求，請隨時與我們聯繫，我們將知會該社區的「寶來眼鏡」門市員工，為這群有需要的學生盡力服務。

這是我們應盡的社會責任，更是我們一路走來不變的承諾。

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詹知錡，一名新竹客家小孩。

16~17歲負笈北上到眼鏡鐘錶行當學徒，一當就是整整三年多，學徒期間幾乎沒有休過假，但也讓他把配製眼鏡的功夫底子打得格外紮實。

人生中的第一家店成為他過不去的心檻

退伍後，母親為他攢了一筆錢、頂了一家店舖，開了他人生中第一家眼鏡行。

但年少心浮的他覺得世界那麼大，想做的事還很多，於是一邊開店一邊繼續找尋人生方向，導致眼鏡行因照顧不善最終關店，在對母親心懷愧疚下，他心想：「我再也不要從事眼鏡這一行了！」

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創業初期，詹知錡謹記昔日開眼鏡行不專心的失敗教訓，這一回，他別無雜念、一心一意地投入「寶來眼鏡」。
每天在土城社區走路發放宣傳單，同時深入了解社區居民的需求。

晚上關店後，再與好友沈傳華開會討論至半夜1~2點，最後倆人才拖著疲憊不堪的身體回家。拼命三郎的摸索期大約持續半年多，最終他們決定以「薄利多銷」的經營模式，一方面可搶攻市場；另一方面也能回饋社區。

一年後，「寶來眼鏡」便以穩定的腳步前進，開展5家門市奠定事業雛型。

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隨著顧客越來越多及其交付的信賴感，讓詹知錡驚覺責任變重，必須不斷地提升員工的素質和技能，才能滿足客人的期待。

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他聘請熟稔各個品牌與技能的高階師傅，由他們為員工上課，協助第一線的門市店員與時俱進，為客人提供最佳、最新的專業服務。

希望將「寶來眼鏡」轉型為社區裡兼具高品質與專業的眼鏡行，而不是一家只是強調低廉價格的店家，他認為：「即使是合理價格，也能為顧客提供貼心優質的專業服務。」

[/ffb_param][/ffb_paragraph_2][ffb_heading_2 unique_id=”25p09v0a” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22tag%22%3A%22h4%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%2C%22clrs%22%3A%7B%22text-custom-color%22%3A%22%23764d1a%22%7D%7D%7D”][ffb_param route=”o gen text”]第二次轉型引進多元化產品，朝「幸福企業」邁進[/ffb_param][/ffb_heading_2][ffb_paragraph_2 unique_id=”25p0a2th” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%221%22%2C%22align%22%3A%22text-left%22%2C%22align-sm%22%3A%22%22%2C%22align-md%22%3A%22%22%2C%22align-lg%22%3A%22%22%7D%2C%22clrs%22%3A%7B%22font-size%22%3A%2217%22%2C%22line-height%22%3A%221.4%22%7D%7D%7D”][ffb_param route=”o gen text”]

當「寶來眼鏡」展店超過10家門市後，由於進駐橫跨不同區域的社區，客人型態及需求也日益倍增，詹知錡發現：「多元化產品蔚為市場趨勢，僅有低價傳統鏡框和大眾品牌已經無法滿足所有客人。」

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在社區居民眼中，它是一家價格實惠、服務專業、品質優異且產品多元化的精緻眼鏡行；在員工心中，它是一家幸福企業。

但詹知錡前進的腳步仍不曾停歇，因為他終於找到人生的目標─為社區居民服務，以經營社區型眼鏡行為職志。
他知道，「寶來眼鏡」未來還有30年、50年，甚至成為百年企業的路要走，唯有腳踏實地的做，提供客人最貼心、精緻的專業服務，才是長久經營之道。

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